Evaluation final

Evaluation on Prezi

This is the final evaluation presentation, with the correct final OTS, eith added sequences.

OTS assessed by peer

This is a peer assessing the OTS sequence of our Neo Noir as a focus group, so the film crew can fine tune all of the issues raised. One example of improvement was to cut a shot in which the actress drops out of character, as of which has now been improved.

Final OTS 'JackHammer'

JackHammer from Luke Anderson on Vimeo.

This is not the final video of the OTS called 'JackHammer'. Its initial idea was to be completely different from traditional Noir, therefore rendering as a Neo - Noir. Approximately 1 min, 30 secs. The final OTS can be located on the evaluation presentation. This concept is more of a trailer.

Audience research

Film Noir target audience

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Common audiences of Film Noir / Neo Noir, and research for the most common.
http://uk.answers.yahoo.com/question/index?qid=20100119030233AAhKmiR
http://kolson-kevinsblog.blogspot.co.uk/2009/02/neo-cyber-and-postmodern-noir-look-at.html
From what there is to see, most audiences of Neo Noir tend to be male, from very young to old. Females would prefer traditional FilmNoir, but some will still go to see them.

Distribution/Exhibition research

What kind of media institution might distribute your media product and why? on Prezi

This presentation made by Rebecca Richards, shows how someone could market their product to film company. This particular company being Warp, a small independent film company, likely to look at a particular product.

http://books.google.co.uk/books?id=algx60Sbqo0C&pg=PA438&lpg=PA438&dq=how+to+exhibit+your+media+product&source=bl&ots=wAQRsrtSrJ&sig=IjJvuDPMcEsITmVC6p2UJu9gqQk&hl=en&sa=X&ei=mxmQT-ObOuid0AX8kLnVAQ&ved=0CFMQ6AEwBjgK#v=onepage&q=how%20to%20exhibit%20your%20media%20product&f=false  This link shows how someone could exhibit their product while choosing the correct target audience.

Target audience research

The first consideration is that the film crew has chosen to dispense the marketing strategies by advertising on popular websites on the internet, and by using viral marketing, it's cheap, easy to perform, etc... Two step flow is the definition of this. To market to people surrounded by mass media, then to pass those which they have seen. The majority of people to use this method would be youths/teenagers.

Continuity task

Continuity task from Rachel Savage on Vimeo.

This is a short video recorded before the development of 'JackHammer', and all OTS's. This video presents filming techniques such as; OTSS (over the shoulder shot), TS (two shot), and the 180 degree rule.