Audience Theory

Audience theory is an element of thinking that developed within academic literary theory and cultural studies. Audiences are the most important subjects of the projected Media made, otherwise with no audience, there is no reason for the development of media that will cause no usage.
Audience theory basically shows knowledge of understanding, through a technical standing point, of literally knowing what the subjected audiences will like/dislike. Research for aspects from people's interests will prove to be necessary. Questionnaires are proven to be compulsory for audience research, this includes surveys, projection charts, etc... Once given results, the answers will be presented from the Majority's options chosen; soon after, the media will be developed.
Audiences also file under specific titles, ones that define separate groups or individuals:
Hypodermic Needle - Directly received and wholly accepted by the receiver.
Two-Step Flow - People with most access to Media. A modern version of the Hypodermic Needle.
Uses and Gratifications - People are not helpless victims of mass media, but use the media to get specific gratifications.
Etc...